PPC management that pays for itself

PPC management that watches every pound and dollar

Paid search can be the fastest way to win new customers, or the fastest way to burn a budget. The difference usually comes down to the quality of the PPC management behind it.

We've audited accounts where half the spend went on searches that had nothing to do with the business. One client selling commercial flooring was paying for clicks on "flooring jobs". Fixing that sort of leak is where our PPC management starts, before we spend a penny more.

What's included in our PPC management

Every account gets a proper setup. Solid PPC management means conversion tracking you can trust, campaigns grouped by intent, and ad copy written for the person searching rather than for the algorithm.

We run Google Ads, Microsoft Advertising, Meta and LinkedIn, and we'll recommend the mix that fits your buyers. A local trades business rarely needs LinkedIn. A software firm selling to finance directors often does. Whatever the mix, Google Ads is usually the starting point for pay-per-click advertising.

Ongoing PPC management is where the real gains come from. We review search terms every week, add negatives, shift budget toward the campaigns that bring in sales, and test new ads and landing pages against the current winners.

Google Ads done properly

Most of our clients put the bulk of their budget into Google Ads, so we give it close attention. We use Performance Max where it genuinely helps, but we don't hand everything to automation and hope. Smart bidding only works well when it's fed clean conversion data, and that's something we check before switching it on.

For ecommerce brands, we also look after Shopping feeds. Clear product titles and accurate pricing often lift results more than any bidding change.

PPC management across 20 markets

Running pay-per-click advertising and PPC management in the UK, the US, Canada, Australia, Europe, the Middle East and Asia-Pacific means juggling different currencies, time zones and search habits. Americans search for "attorneys", Brits for "solicitors". We build separate campaigns for each country so budgets and messaging stay local, and we schedule ads around each market's working day.

Reporting you'll actually read

You'll get a live dashboard and a monthly call. We report on cost per lead, cost per sale and return on ad spend, not just impressions and clicks. If a campaign isn't paying its way, we'll pause it and tell you why. Any PPC agency worth hiring should do the same.

Your ad spend is paid straight to the platforms, and every account sits in your name. Our fee covers the PPC management itself, so you always know where the money goes.

Why choose our PPC agency

A good PPC agency should make your budget work harder, not just spend it faster. We keep client numbers per strategist low so your Google Ads account gets real attention every week, and PPC management never slips down the list. Ready to see where your ads could improve? Ask for a free PPC management audit and we'll show you the quick wins.