LinkedIn marketing for B2B growth

LinkedIn marketing that fills your sales pipeline

If you sell to other businesses, your buyers are almost certainly on LinkedIn. The challenge is getting noticed in a feed full of motivational posts and hiring updates. Our LinkedIn marketing helps you stand out with content and campaigns that decision-makers actually take seriously.

Our LinkedIn marketing team works with consultancies, software companies, recruiters and professional services firms across the UK, the US, Canada, Australia, Europe, the Middle East and Asia-Pacific.

Company pages and personal profiles

People trust people more than logos. That's why our LinkedIn marketing often starts with founders and senior leaders. We tidy up their profiles, then help them share useful opinions and stories on a regular schedule. Posts are written in their voice, and nothing goes live without approval.

We also optimise your company page with a clear description, a strong banner and featured content, then build its following with a consistent posting plan.

LinkedIn Ads

LinkedIn Ads cost more per click than most platforms, but the targeting is hard to beat. You can reach people by job title, seniority, company size and industry. For B2B marketing, that precision often makes the higher price worth paying.

As part of LinkedIn marketing, we run sponsored posts, document ads, conversation ads and lead gen forms. Campaigns are tested carefully and budgets are shifted toward what brings in real conversations, not just cheap clicks.

For account-based campaigns, we upload lists of target companies so your LinkedIn Ads reach the specific firms your sales team wants to win.

LinkedIn marketing as part of your B2B marketing

LinkedIn works best when it's joined up with everything else. We connect campaigns to your CRM, retarget website visitors and support sales outreach with content your team can share. Good B2B marketing keeps your name in front of decision-makers for months, so they think of you when the budget appears.

Newsletters and LinkedIn events are also useful tools. We can set them up and promote them to grow a loyal audience.

What we report on

Your LinkedIn marketing report shows follower growth and engagement, but we focus on what matters: qualified leads, booked meetings and pipeline value. Monthly calls cover what's working, what isn't and what we'll test next.

Talk to us about LinkedIn marketing

Book a free review of your company page and ad account. We'll share practical LinkedIn marketing ideas you can use straight away, whether or not we end up working together.