How a Bristol fitness studio grew profile visits by 290%
A popular local studio wanted more trial bookings without paying for ads. We optimised its profiles, built a social search strategy and turned members into content creators.
The challenge
The studio's Instagram looked busy but didn't convert. The bio had no clear offer, highlights were outdated, and posts rarely appeared in local searches.
The goal
Turn social media into the studio's main source of trial class bookings.
The journey, stage by stage
- Stage 1 · Week 1
Audit and discovery
We reviewed profiles, local competitors and what people in Bristol search for on social.
- Profile and highlight audit
- Local social search research
- Member interviews
- Stage 2 · Weeks 2 to 3
Profile optimisation
We rebuilt the profile around one clear offer: a free first class.
- New bio with a booking link
- Highlights for classes, results and reviews
- Pinned posts for new visitors
- Stage 3 · Weeks 3 to 8
Social search content
Posts were planned around local searches like "best gym Bristol" and "pilates near me".
- Captions and on-screen text for search
- Weekly member spotlight reels
- Location tags on every post
- Stage 4 · Weeks 8 to 12
Community and habits
We trained the team to reply fast and encouraged members to share their progress.
- Reply-within-an-hour routine
- Member content challenge
- Monthly content calendar handover
The results
Before and after our work, measured in the numbers that matter to the business.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly profile visits | 2,100 | 8,190 | +290% |
| Monthly bio link clicks | 140 | 1,020 | +629% |
| Followers | 6,300 | 10,400 | +65% |
| Monthly trial bookings | 34 | 118 | +247% |
We didn't spend a penny on ads, yet our classes are fuller than ever. People find us on Instagram now.